Bioinformatics Solutions Inc. (BSI), founded in 2000 in Waterloo, Canada, develops and continually innovates the software platform PEAKS to identify and quantify proteins in very complex biological samples with LC-MS.

Roles & Responsibility

• Performing keyword research for the company website.
• Develop and implement front-end web code and design standards and writing clean, semantic code
• Create wireframe and mock-up revamped for new Website pages and present to senior management
• Optimize the current Website, ensuring an ever improving SERP (search engine result page) on targeted keywords, while meeting all deadlines.
• Implementing the content strategy for the website and across all the social media platforms.
• Managing the Google Analytics and Google webmaster dashboards for the company to evaluate the site performance and its traffic.

Tools & Technologies Used

• SEO & Content Marketing: WordPress, MOZ, SEMrush, Ahrefs, Screaming Frog, Google Analytics
• Website Audit & Backlinks: SEOQuack, Woorank, GT Metrix, Backlink watch, Google’s Search Console
• Keyword Analysis: Google Keyword Planner, SEMrush, UberSuggest
• User Experience: WordPress, HTML/CSS, Lead pages