Adlib eliminates the frustration, excess costs, and risks that enterprise and public sector organizations experience transforming documents at speed, automating error prone manual processes with unmatched accuracy & interoperability.

Objective: Improve landing page conversions and reduce bounce rate for gated content campaigns.

Tools Used: Google Optimize, GA4, HubSpot

Strategy:

• Conducted A/B testing on CTA placement, form length, and headline copy.

• Analyzed heatmaps and session recordings to understand user behavior.

• Applied winning variants across all campaign landing pages.

Results:

• 🧪 30% increase in conversion rate

• 👀 Bounce rate reduced by 20%

• ⏱ Time-on-page increased by 15%

Tools & Technologies Used

• User Experience: HubSpot, HTML/CSS
• Website Audit & Backlinks: SEMRush, SEO Quack, Woorank, GT Metrix, Backlink watch, Google’s Search Console
• Keyword Analysis: Google Keyword Planner, SEMrush, UberSuggest
• User Experience: HubSpot, HTML/CSS, Lead pages
• Project Management: Trello